Search Engine Optimization
You may have a great looking website & offer wonderful products and services that your customers/clients are really looking for, but all these do not matter if they cannot find you on the internet. To sell your products & services, you need relevant traffic from potential customers. You must show up on the search engines for the keywords that they search for to find companies like you. You need Search Engine Optimization.
Everyone turns to the internet now to find the products they want to buy & it is imperative for you to invest in SEO. The ROI on SEO is vastly superior to all other avenues of traffic generation. Though it takes time for SEO to yield results, the benefits of SEO last a long time.
InteleANTS has been help small business clients with white-hat Search Engine Optimization & achieved good, sustainable results with excellent ROI over a long period. Our scope of work includes both on-page optimization as well as off-page optimization. We have been providing search engine optimization services for internet retailers, manufacturing companies as well as various service providers. We specialize in SEO for internet retail sites and support several ecommerce companies with ongoing search engine optimization services.
On-page SEO is usually a one off activity and involves check compliance with search engine standards and guidelines, analyzing competitors’ sites, keywords research, reviewing website structure, developing content strategy, appropriate lay-out, navigation and internal linking.
Off-page Search Engine Optimization primarily involves building links with relevant anchor text. It is important to get links that search engines follow (do follow links) from good quality sites that have content relevant to yours. This may be achieved through creation & submission of articles with relevant keywords & submitting publishing them, publish white papers, create great content on your site that others refer to through links (link baiting), publish videos, create content on third party reference sites, scan relevant forums & blogs to post links, social Bookmarking on popular book marking sites & Directory submissions – manual submissions of your websites to popular directories such as DMOZ & Yahoo & niche directories that may be relevant for your website. We submit to both free as well as paid directories.
It is great if you start thinking of SEO when you start building a new website so that SEO can be built into the website design. We provide SEO services to our clients who engage us for Website Design & Website Development. If you already have a website, we can do an SEO review and analysis and prepare the SEO plan with recommendations before we sign up for the SEO project.
SEO is an ongoing activity and we take up engagements with a minimum duration of 6 months. We track the position of your website for targeted keywords in the various search engines, monitor organic traffic from each search engine, analyze the traffic and conversions periodically and submit monthly reports.
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The client is a travel services company with a portal in 5 different languages. We reviewed the website and created a strategy for SEO comprising Website structure, content strategy, keyword research (only English) and link acquisition.